Addressable ‘whut’? This new form of advertising enables television adverts to be personalised to the viewer. Whereas classic TV advertisements are aimed at a broad audience, addressable advertising combines the power of mass media TV with the specific personalisation opportunities of digital media. SBS Smart AD, or addressable advertising, is the ultimate way to realise broad, but targeted advertising. Discover all you need to know in the white-paper ‘Addressable TV: a phased roadmap’.
What can you expect?
- Start with targeting on TV
- How does addressable advertising work?
- Addressable advertising in practice